The studio environment can assure us that we can shoot no matter what the weather. But it also gives me the ability to have complete control over how the light looks as it will be using either strobe flash or a permanent light source. This means that the sun, clouds, wind and so many other elements are not an additional obstacle as such.

I usually capture products and Theatre Press images this way to make sure when the images are sent to the graphics department, the set is usually unified to save them time.